FORT MYERS, Fla. (Dec. 7, 2015) – Bayliner Boats, one of the world’s largest manufacturers of recreational boats, has renewed its international advertising and brand management contract with Pearl Brands of Fort Myers for three years.
Bayliner currently has more than 400 dealers in nearly 80 countries around the world. The company operates as part of the Brunswick Boat Group, a division of the Brunswick Corporation. Headquartered in Knoxville, Tenn., Bayliner is a recognized global leader in the fiberglass recreational boating industry. Bayliner currently offers 20 different boat models in a wide variety of configurations.
“We’re very proud that our creative work to date for Bayliner has earned its long-term trust and continued business,” said Scott Qurollo, president and creative director of Pearl Brands. “It’s a privilege to further elevate one of the most recognized names in the marine products industry.”
Pearl Brands first secured the account in early 2015, following nearly a year of consulting and project execution for the boat brand coupled with the agency’s depth of past category expertise.
“Scott and his team understand our business and aren’t afraid to break new ground on our behalf,” said Keith Yunger, president of Bayliner Boats. “Our business is extremely competitive, and keeping relevant, intriguing messages in front of our target customer that helps us grow the boating market is key. Pearl Brands is that kind of partner.”
During the past nine months, Pearl Brands has produced international campaigns for Bayliner, using recognizable backdrops across Southwest Florida including the Sanibel Causeway, Pine Island Sound and more.
“Photographing an international advertising campaign for Bayliner Boats against the backdrop of Southwest Florida’s stunning locations is another great way to entice consumers to visit The Beaches of Fort Myers & Sanibel,” said Tamara Pigott, executive director of the Lee County Visitor & Convention Bureau. “Thanks to Pearl Brands for its support of our local tourism industry.”
Pearl Brands is an award-winning, strategically focused creative agency located at 2233 Second Street in Fort Myers. It provides creative services, digital production, brand planning and other marketing communications services for a wide range of clients.
In addition to Bayliner Boats, Pearl Brand’s current client list features notable companies including IGY Marinas, Southwest Florida Marine Industries Association, USF Federal Credit Union, the University of Florida, Salt Island Seaplanes and more.
For more information, call 239-313-6059 or visit www.pearlbrands.com.